| ADVERTISING & BUSINESS |
LENGTH:
1 SEMESTER
Programme Description
Similar to the International Business track, Advertising & Business allows students to take advantage of EUSA’s affiliation with the Chamber of Commerce to access many connections and resources shared by hundreds of Spanish businesses across a variety of industries. More than 500 companies and public institutions work with EUSA annually to help place students in jobs, offer internships, and encourage an entrepreneurial spirit on campus. Some courses even include trips to visit alumni working in advertising & PR for multinational corporations that have offices in Seville, like Heineken and Coca-Cola. Since many of EUSA’s degree programmes are focused on creativity and technology, you’ll have access to the resources and the courses you need to design advertising strategies and content. By studying abroad in Seville, you’ll also learn to recognise differences in Spanish brands and advertising. Advertising & Business degree programme is a great option for those interested in knowing all facets a company possesses.
| Course Name | Semester | Year | Language |
|---|---|---|---|
|
ECONOMICS APPLIED TO ADVERTISING ECONOMÍA APLICADA A LA PUBLICIDAD |
1 | 1 | Spanish |
|
ADVERTISING CREATIVITY CREATIVIDAD PUBLICITARIA |
1 | 2 | Spa & Eng |
|
ADVERTISING STRATEGY ESTRATEGIA PUBLICITARIA |
1 | 2 | Spa & Eng |
|
PLANNING AND MANAGEMENT OF ADVERTISING MEDIA PLANIFICACIÓN Y GESTIÓN DE MEDIOS PUBLICITARIOS |
1 | 3 | Spa & Eng |
|
BRAND MANAGEMENT GESTIÓN DE MARCAS |
1 | 4 | Spa & Eng |
|
CONSUMPTION THEORY TEORÍA DEL CONSUMO |
1 | 4 | Spa & Eng |
|
MARKETING MARKETING |
2 | 1 | Spanish |
|
MANAGEMENT OF ADVERTISING COMPANIES ADMINISTRACIÓN DE EMPRESAS PUBLICITARIAS |
2 | 3 | Spa & Eng |
|
ADVERTISING, CULTURE AND CONTENT DEVELOPMENT PUBLICIDAD, CULTURA Y GENERACIÓN DE CONTENIDOS |
2 | 3 | Spa & Eng |
|
COMMUNICATION IN RETAIL AREAS COMUNICACIÓN EN EL PUNTO DE VENTA |
2 | 4 | Spa & Eng |
|
ADVERTISING PRODUCTION PRODUCCIÓN PUBLICITARIA |
2 | 4 | Spa & Eng |
Advertising & Business Details
Programme fee covers 5 EUSA courses, plus one extensive Spanish course included for no additional cost. All programmes can be customised to fit student needs: please contact the international office for more information.
All EUSA courses, as part of our 4 EHEA accredited degrees, share the following characteristics:
| ECTS: | Up to 30 |
| Course Format: | 4h per week ; 2x2h sessions |
| Fall Semester dates: | mid September to end December |
| Fall Application Deadline: | June 14 |
| Spring Semester dates: | beginning February to end June |
| Spring Application Deadline: | November 15 |
| Language of Instruction: | Spanish/English |
| Attendance: | Min 75% |
For further information on course-related matters please consult our programme policies here.