ADVERTISING & BUSINESS

LENGTH:
1 SEMESTER

Programme Description

Similar to the International Business track, Advertising and Business allows students to take advantage of EUSA’s affiliation with the Chamber of Commerce to access many connections and resources shared by hundreds of Spanish businesses across a variety of industries. More than 500 companies and public institutions work with EUSA annually to help place students in jobs, offer internships, and encourage an entrepreneurial spirit on campus. Some courses even include trips to visit alumni working in advertising & PR for multinational corporations that have offices in Seville, like Heineken and Coca-Cola. Since many of EUSA’s degree programs are focused on creativity and technology, you’ll have access to the resources and the courses you need to design advertising strategies and content. By studying abroad in Seville, you’ll also learn to recognize differences in Spanish brands and advertising.

Course Name Semester Year Language

ECONOMICS APPLIED TO ADVERTISING

ECONOMÍA APLICADA A LA PUBLICIDAD

1 1 Spanish

ADVERTISING CREATIVITY

CREATIVIDAD PUBLICITARIA

1 2 Spa & Eng

ADVERTISING STRATEGY

ESTRATEGIA PUBLICITARIA

1 2 Spa & Eng

PLANNING AND MANAGEMENT OF ADVERTISING MEDIA 

PLANIFICACIÓN Y GESTIÓN DE MEDIOS PUBLICITARIOS

1 3 Spa & Eng

BRAND MANAGEMENT

GESTIÓN DE MARCAS

1 4 Spa & Eng

CONSUMPTION THEORY

TEORíA DEL CONSUMO

1 4 Spa & Eng

MARKETING

MARKETING

2 1 Spanish

MANAGEMENT OF ADVERTISING COMPANIES

ADMINISTRACIÓN DE EMPRESAS PUBLICITARIAS

2 3 Spa & Eng

ADVERTISING, CULTURE AND CONTENT DEVELOPMENT 

PUBLICIDAD, CULTURA Y GENERACIÓN DE CONTENIDOS

2 3 Spa & Eng

COMMUNICATION IN RETAIL AREAS

COMUNICACIÓN EN EL PUNTO DE VENTA

2 4 Spa & Eng

ADVERTISING PRODUCTION

PRODUCCIÓN PUBLICITARIA

2 4 Spa & Eng

Programme Details

Programme fee covers 5 EUSA courses, plus one extensive Spanish course included for no additional cost. All programmes can be customized to fit student needs: please contact the international office for more information.

All EUSA courses, as part of our 4 EHEA accredited degrees, share the following characteristics:

ECTS: Up to 30
Course Format: 4h per week ; 2x2h sessions
Fall Semester dates: mid September to end December
Fall Application Deadline: June 14
Spring Semester dates: beginning February to end June
Spring Application Deadline: November 15
Language of Instruction: Spanish/English
Attendance: Min 75%

For further information on course-related matters please consult our programme policies here.