PUBLIC RELATIONS

LENGTH:
1 SEMESTER

Programme Description

As a public relations professional, you’ll need skills in communication, strategic planning, advertising, branding, and more. EUSA is well positioned to provide students with hands-on experience in this fast-paced, multifaceted field. Our experienced professors will help you understand the ins and outs of public relations in many different industries, because they are actively working as publicists, image consultants, and even as directors of their own agencies. When you study PR at EUSA, you’ll be able to get involved with projects like internationalization for businesses in Seville, visit alumni working in multinational corporations like Heineken and Coca-Cola, and immerse yourself in all aspects of public relations that interest you, from press releases to corporate social responsibility to event planning.

Course Name Semester Year Language

PR THEORY AND STRUCTURE

TEORÍA Y ESTRUCTURA DE LAS RELACIONES PÚBLICAS

1 1 Spanish

PUBLIC OPINION

OPINIÓN PÚBLICA

1 3 Spanish

PR PROGRAMMING AND TECHNIQUE 

PROGRAMACIÓN Y TÉCNICAS DE LAS RELACIONES PÚBLICAS

1 3 Spa & Eng

DISCOURSE STRATEGIES OF VERBAL COMMUNICATION IN ADVERTISING & PR

ESTRATEGIAS DISCURSIVAS DE LA COMUNICACIÓN VERBAL EN PUBLICIDAD Y DE LAS RR.PP.

1 4 Spanish

 ANALYSIS OF JOURNALISTIC DISCOURSE

ANÁLISIS DEL DISCURSO PERIODÍSTICO

1 3 Spanish

COMMUNICATION AND INFORMATION THEORY

TEORÍA DE LA COMUNICACIÓN Y DE LA INFORMACIÓN

2 1 Spanish

HISTORY OF ADVERTISING AND PR

HISTORIA DE LA PUBLICIDAD Y LAS RELACIONES PÚBLICAS

2 1 Spanish

 SOCIAL PSYCHOLOGY OF ADVERTISING & PR

PSICOLOGÍA SOCIAL DE LA PUBLICIDAD Y LAS RELACIONES PÚBLICAS

2 1 Spanish

THEORY AND HISTORY OF PROPAGANDA

TEORÍA E HISTORIA DE LA PROPAGANDA

2 2 Spanish

CEREMONY AND PROTOCOL

CEREMONIA Y PROTOCOLO 

2 4 Spanish

 

Programme Details

Programme fee covers 5 EUSA courses, plus one extensive Spanish course included for no additional cost. All programmes can be customized to fit student needs: please contact the international office for more information.

All EUSA courses, as part of our 4 EHEA accredited degrees, share the following characteristics:

ECTS: Up to 30
Course Format: 4h per week ; 2x2h sessions
Fall Semester dates: mid September to end December
Fall Application Deadline: June 14
Spring Semester dates: beginning February to end June
Spring Application Deadline: November 15
Language of Instruction: Spanish/English
Attendance: Min 75%

For further information on course-related matters please consult our programme policies here.